Now don't get me wrong; it's not that failing to attract clients makes one a bad person. Not at all. It's just that when I hear the following excuses I feel compelled to call 'em as I see 'em: Baloney!
If you have the mistaken notion that any of these lame excuses are the reason that your business isn't successful, get a clue. These are just EXCUSES for people who fail, not reasons not to succeed (a subtle, yet important, difference).
1. "I'm too honest to market." OK, this little gem is at the top of my list because it is both a lie AND an insult! I am a marketer by trade, and I am honest, so I know for a fact that marketing is not a dishonest process or practice, nor does it have to be dishonest to be effective. What's dishonest is when you overstate your results, or if you truly don't believe that your product or service is worth what you charge, or if you deliberately intend to defraud people. In that case, the problem is with you, not marketing, so stop insulting the rest of us.
Learning internet marketing to promote your already existing brick and mortar business.
There are many ways to use internet marketing but where do you go to get started? Fortunately I found a series that got me going. It was a series of video tutorials on setting up your affiliate business and then follow-on videos for list building and social networking. Now that I've got a grip on all of those things I am now learning how to maximize the use of twitter (got 14 new followers in 2 hours!) and I am finally going to devote 4 hours per day over the next week to writing an ebook. Writing an ebook sounds like a lot of fun and I now have the confidence to do it. There are so many topics one can write on, some folks even scour the internet looking for articles and free content and then put it together in an ebook. Some people might think that is cheesy or unethical but actually it is someone else taking the time to do the research and then putting it altogether in one concise report for a price. Pretty cool if you ask me.
I guess the number one thing people must ask themselves is are you really ready to be your own boss? Do you have no choice due to factors beyond your control? Are you prepared to spend 6-10 hours per day at a computer? One thing is for certain...it's not a magic bullet. It takes hard work and dedication. Study what you buy before you buy. If it doesn't suit you get a refund, any reputable product will offer a refund. Don't forget your budget. I would say with $500 you can buy some pretty good products to get you going. Supplement that with lots of free stuff available from Warrior Forum and other places. Then lastly, you probably need to buy into a more expensive program to take you to the next level. Research carefully. Look at the threads on the internet marketing forums then decide. I have done that and I am moving forward more quickly.
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